What should I post on social media for my business?
Post things that help your ideal customer before they buy: answers to the questions they ask you, quick tips, myths, client stories and news in your niche. Make it useful first and promotional second. A simple mix is three helpful posts for every one offer.
Why it’s hard
Coming up with a fresh idea every single day is exhausting. So most people post when inspiration strikes, which means rarely.
Write down the 10 questions customers ask you most. Each one is a post. That’s two weeks of content.